• our brands

What we do

Volkswagen Group Ireland (VWG Ireland) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland we focus on six of these brands - Volkswagen, Audi, Skoda, Cupra, Seat and Volkswagen Commercial Vehicles

We are a sales and marketing organisation focused on maximising long-term sales and profitability for vehicles, parts, and accessories and on building brand loyalty through the product and the service experience.  We do this by working in partnership with a network of over 100 franchise retailers across the Republic of Ireland, and together we are very good at what we do:

  • 1 in 4 new cars sold are one of our brands
  • Volkswagen is Ireland's number one passenger car brand
  • Audi remains the number one premium brand in Ireland
  • Cupra is a contemporary vision of sportiness
  • Seat has established a strong foothold in the market and goes from strength to strength
  • Skoda continues to achieve record market shares year after year
  • 1 in 5 new vans sold is a Volkswagen

In addition to our commercial success, what also sets us apart is how we work. We combine all the advantages of a multi-brand group while at the same time encouraging a friendly upbeat rivalry that keeps us all moving forward together.